Dr Alasdair C. Whyte balances his academic career with a career as a singer/songwriter/writer/presenter. Described as ‘one of the most emotionally affecting singers of his generation’ (Tim Chipping, fRoots), Alasdair was awarded the Men’s Gold Medal for unaccompanied solo singing at the Royal National Mòd at the age of 19. He has recorded original and traditional songs on various albums, including a solo album (Las, 2012) and three albums with the band WHYTE (MAIM, 2021; Tairm, 2019; Fairich, 2016). MAIM is one strand of a collaboration between WHYTE and Theatre Gu Leòr whose other strands include the critically-acclaimed theatre production MAIM (2020) and a book of Alasdair’s original writing exploring related themes of language shift, cultural loss and the climate emergency in Mull (Maim-slè, released 2021). His academic writing to date has focussed on the place-names of Mull and Glasgow. He was named Gaelic Ambassador of the Year by The Scottish Government in 2019.